Privacy and Cookie Policy


Thank you for visiting the

We respect your right to privacy and are committed to providing clear and honest information to explain how we use the information you give us. We are committed to protecting and respecting your privacy. This Privacy Policy explains the types of personal information we collect, how we use that information, who we share it with, and how we protect that information.

This policy sets out the basis on which any personal information we collect from you, or that you provide to us will be processed.

Please read the following carefully to understand our practices regarding personal information and how it may be implemented.

By continuing to use this website, you are accepting and consenting to the practices described in this policy.

Information Covered by This Policy.

This policy covers all personal information collected and used by In this policy, “personal information” means information or pieces of information that could identify you. This includes information such as your name, address, username, or email address, but could also include information such as your IP address or information about your preferences and shopping habits.

If you have any questions, queries or complaints, please contact us at; [email protected].

The key principles of our privacy policy are as follows.

  • We use your personal information to allow us to provide the services you ask us for.
  • We will only share your information with other companies if this is necessary to provide our service to you such as couriers or postal agencies.

            Those we share your information with

            are not allowed to use it for marketing.

  • We do not sell, provide, or allow your Information to be viewed by any person not engaged or employed by us without your prior consent.
  • We will only send you information about our own products and services and those of group companies and selected partners.

This privacy policy sets out:

  • How and why we collect and use your personal information.
  • How this information is used and to whom the information may be disclosed.
  • Our commitment to respecting and protecting the privacy of people who use our website and our services.

Please read this privacy policy carefully.

By using our website and services you are confirming that you agree to the terms of this privacy policy. If you do not agree to this privacy policy, do not use our website or services.

We may from time to time make changes to this privacy policy. We will set out any important changes at the end of the latest version of the privacy policy. If there are substantial changes we will explain the changes in the summary at the start of this policy. You should check this privacy policy regularly to see if there have been any changes.

What personal information we collect and how we use it.

Providing you with goods and services.

We collect personal information from you in a number of ways, mainly when you buy goods or services and from the way you use our website. This personal information will include your name, date of birth, delivery and billing address, email address and phone number(s). We will use this personal information to help us meet your order and to give you the information you need to track your order.

Getting to know you better.

We collect information about our customers and prospective customers from other organisations such as marketing agencies. We use this information to help us get to know you better which enable us to provide you better service.

We will use this information, as well as other information we collect to improve the quality of our website as well as improving the personal information we hold about you. This helps us to understand you so we can send you marketing messages that are relevant to you (unless you have told us that you do not to want to receive marketing from us). We will also put this information (which does not identify you) with other information provided to help us understand our customers and prospective customers better, including helping to predict which of our services may be of interest.

We may share your information with our marketing service providers to help us identify prospective customers.

Please note that we will only send you marketing information about our own products and services and those of our group companies and selected partners only if you have given us permission to do so. We will not sell your information to anyone else for any reason.

You can opt out of remarketing services by visiting;

Our service providers.

Sometimes we use other organisations (service providers) to help us provide our services and improve them, including:

  • Delivery of your order and providing emails or texts so you can track your order;
  • Sending letters and marketing material.
  • Carrying out market research.
  • Helping us to analyse anonymous information about customers.

Where we need to share information with our service providers, we give them only the minimum amount they need to provide services to us and you. Those we share your information with are not allowed to use it to market their own services to you. They are all bound by privacy policies that at minimum mirror ours.

Information we receive and collect from other sources:

We may receive information about you if you use any of the other websites we operate (for example a website for another Umask brand) or the other services we provide. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies) and may receive information about you from them. We use Google Analytics as a partner to collect data. You can find more information about these services here:

We may also collect information about you from publicly available sources, including publically available content on social media, always with the aim of improving your service to you.

When using our website.

We may collect information about you as you are using our website, such as information about your browser, your location, the country you are visiting from, your IP address, which areas of our website you visit and what links you click on etc. We may use the information we collect about you, after making it anonymous, to create statistics which we then share with others including ad networks, search engines and providers of analytical services.

All the personal information we collect about you is stored by us or by our service providers on our behalf in a legally compliant manner consistent with industry ethical practices.


By agreeing to our privacy policy you are agreeing to allow us to contact you about products and services which we provide and think you would be interested in, and to let you know about relevant offers and news. We will share the data provided by you to third parties (as disclosed in our Cookie Policy) in order to communicate to you via our various marketing channels, analyse behavior on our website and understand your data.

If you no longer want to receive marketing information or receive any marketing at all    you are able to change your mind at any time.

You can change your preferences by contacting us via email at:

 [email protected]

Or use the unsubscribe link at the end of every email we send you.

Giving information to third parties.

As well as sharing your information with our service providers information to help us provide our products and services to you, we may give your information to others (third parties) in the following circumstances.

  • If we are selling any business or assets, in which case we may give your personal information to the prospective buyer of such business or asset.
  • If we, or most of our assets, are taken over by a third party (as your personal information may be one of those assets).
  • If we have to provide or share your personal information in order to:
    • meet any legal obligation or a request from a court or the police;
    • enforce or apply our terms of use and other agreements;
    • protect the rights, property, or safety of us, our customers or others.

Our website may contain links to third party websites. We are not responsible for the privacy practices or content of those websites.

This privacy policy applies only to personal information we collect from you through our website or in our dealings with you. We recommend that you check our cookie policies to help you understand how you can control the information that we share.

Cross Border Disclosure.

Personal Information may be disclosed to our service providers, including service providers which are located outside of Australia for the purpose of us providing services and marketing material to you. Except in some circumstances where we may rely on an exemption under the Act or other laws. We will take reasonable steps to ensure that that the privacy of your Personal Information is addressed in any service agreement with our service providers.


The security of your personal information is very important to us and we take all appropriate security measures (including physical, electronic and procedural measures) to help protect it from being seen or shared by people or organisations unauthorised to receive it. When sending your personal information to a third party in order to provide goods or services you have ordered through our website we will use reasonable measures to keep your personal information secure.
In spite of this commitment we will not be liable if information transmitted over the internet is revealed altered or misused. Any Information sent to us via the Internet is sent at your own risk. shall not be held liable for the privacy practices of other websites which appear as links on our website, or to links to our websites from other websites. may contain links to other sites. This privacy policy does not apply to any sites which are not controlled or operated by us.

How can customers ensure the accuracy and rectification in regard to their Personal Information?

When Personal Information is provided to us  you warrant that the Personal Information given is accurate, current and complete and undertake to maintain the accuracy, currency and completion of the Information which we retain. You also warrant that you have authority to provide this Personal Information to us.
Registered customers can view and alter the Personal Information they have provided by logging in with their username and password and accessing their account information. The Personal Information we retain includes profiles addresses and past orders. Access to this Personal Information by our staff can only be performed by staff members with a secure password with access only granted when required. Access to this Information is recorded by log files to track unauthorised access and modifications.

Can customers order with anonymity?

As requires a physical address to deliver parcels and a signature on delivery, anonymity cannot be assured. Customers may use a pseudonym for the purpose of registering for marketing information only.

How can customer information be removed from our database?

If at any stage a customer would like their Personal Information removed from our database we require an email with the username, password and identifying information  the customers file will then be deleted from our records. Please send to: [email protected]


When you visit our site we may use cookies and other technologies to automatically collect the following information however not limited to:

  • Technical information, including your IP address, your login information, browser type and version, device identifier, location and time zone setting, browser plug-in types and versions, operating system and platform, page response times, and download errors;
  • Information about your visit, including the websites you visit before and after our site and products you viewed or searched for;
  • Length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Also, emails that we send as part of our marketing programs use clear gifs (web beacons). These tell us whether the email has been opened. Web beacons can be turned off by not “enabling images” in an email.

A cookie is a piece of data that a website places on your browser when you visit the website.  Cookies can store a range of information.

We use cookies and other automated means to help you navigate our website efficiently and to perform certain functions, including site traffic analytics and security and fraud prevention. Cookies may also recognize you on your next login, and offer you content and advertising tailored to your preferences and interests. Cookies do not compromise the security of a website.

We use various technologies to collect this information, including cookies and web beacons, and when we say “cookies” we mean all of these technologies. Note that disabling some cookie categories may impact your experience of our site.
You can also delete cookies that have already been set. You can opt out of cookies by visiting

Cookie Domain


All Cookies are leveraged to provide site functionality, analytics and advertising and profiling to ensure you get the best experience possible

Below is the list of third-party-service providers we use who can leave cookies to be able to work for their intended purposes. Should you have any queries regarding cookies used by them and what information they collect and why please visit respective cookie policy page links provided below.


Purpose/Service provided

Cookie policy page


Digital Marketing/Targeting/ Profiling/Analytics


Digital Marketing/Targeting/Profiling/Analytics



Google Analytics

Digital Marketing/Targeting


Marketing/product video content

Shopify Payment

Payment Gateway


Email marketing, profiling

Google Display Network

Digital Marketing/Targeting


If you don’t want to receive cookies, you can modify your browser setting, so that it notifies you when cookies are sent to it, or you can refuse cookies altogether. You can also delete cookies that have already been set. Here’s how:

Alternatively, you may wish to visit, which contains comprehensive information on how to refine or remove cookies on a wide variety of desktop browsers.

Changes to this privacy policy
This policy was last updated on 16.Apr.2020